Warner Music Australia executive Beth Appleton has been appointed Chief Marketing Officer at Australia-based Jaxsta, which describes itself as “the world’s largest public-facing, dedicated database of official music credits”.
Appleton will be based at the company’s Sydney headquarters, beginning Monday 12 July.
Appleton previously served as the General Manager and Senior Vice President Marketing Australasia at Warner Music Australia (2018-2021), overseeing campaigns for artists such as Ed Sheeran, Bruno Mars, Coldplay, Twenty One Pilots and Michael Bublé.
She will be tasked with developing and driving Jaxsta’s ongoing marketing strategy as it returns to a paid subscription service on July 27, with Jaxsta Pro.
With over 25 years’ experience in the music industry, Appleton’s previous roles include Senior Vice President of Global Marketing at Warner Music Group in the UK (2014-2018); Director of Marketing Warner Music Australia (2011-2013); Director of Digital at Universal Music Group in the UK (2007-2010); and Head of Digital and Business Development at V2 Music in the UK (2003-2007).
In September of last year, Songtradr invested AUS $1.42m (approximately USD $1.03m) in Jaxsta (by way of a secured convertible note), and also signed a five-year exclusive commercial agreement with a revenue share arrangement between the companies.
“I am so pleased to share that Beth Appleton will be joining Jaxsta!”
Jacqui Louez Schoorl, Jaxsta
Jacqui Louez Schoorl, Jaxsta CEO and Co-Founder, said: “I am so pleased to share that Beth Appleton will be joining Jaxsta!
“Her expertise coupled with her understanding of the changing nature of our industry is invaluable, and we’re fortunate to have her joining our Team.
“Beth’s extensive experience and tenure within the industry truly speaks for itself. Her reach and impact is demonstrated through her work with global stars such as Ed Sheeran, Bruno Mars and Michael Bublé, and local Australian talent including Thelma Plum, Morgan Evans and Jack Gray.
“We are beyond thrilled to welcome Beth to our Team as we enter this exciting growth phase of the company.”
“every song is the beautiful outcome of creative teamwork.”
Beth Appleton added: “I am a firm believer in teamwork, and every song is the beautiful outcome of creative teamwork.
“Jaxsta uses official sources to credit all those involved in the creation of music, a critical mission in our ever more complex musical landscape.
“By showcasing all musical creatives and delivering complete and verified data, Jaxsta is creating opportunities for talent in all areas of music.
“I am so excited and proud to be joining Jaxsta as CMO as we work together to facilitate incredible possibilities for our global music community.”Music Business Worldwide