Believe Digital strikes deal with Tencent in China

One of Asia’s biggest online media companies, Tencent, has inked a partnership to distribute Believe Digital’s content in mainland China.

Under the terms of the agreement, Tencent will become the exclusive Chinese partner of Believe to distribute a repertoire of over 6 million songs on its QQ Music platform and to manage the sublicensing business to legitimate local online music service providers in mainland China.

QQ Music, Tencent’s digital music platform, now features over 15 million licensed songs and has exclusive partnerships with Sony Music, Warner Music Group, YG Entertainment and others in China.

Believe said that the partnership would help strengthen international cooperation on copyright protection and enforcement against infringement, ‘resulting in a win-win for artists, record labels and Tencent as an online music distributor’. 

Tencent will take appropriate action it deems necessary against illegal hosting and distribution of pirated Believe content in China.

“Tencent is dedicated to enforcing IP protection in the music industry in china.”

Cussion pang, Tencent

Denis Ladegaillerie (pictured), Believe Digital Founder and CEO, said: “Believe’s mission is to offer the best opportunities for independent labels and artists; we are therefore very proud to start this collaboration with one of the biggest players in China.

“It’s important for us to be proactive in building a real economic ecosystem for digital music in China, and to work hand-in-hand with Tencent to contribute to a fairer digital music landscape for independent music.”

Cussion Pang, Corporate Vice President of Tencent, said: “Tencent is dedicated to enforcing IP protection in the music industry in China.

“The partnership will further expand our music catalogue and we’re excited to connect Tencent’s huge user base to Believe’s artists, bringing user experience and enjoyment to a new level.”

 Music Business Worldwide

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