Latin Music superstar Bad Bunny has launched a new sports management agency, called Rimas Sports.
The agency, set up in partnership with his manager and Rimas Entertainment CEO Noah Assad launches with a roster consisting of Major League Baseball (MLB) players.
Jonathan Miranda will serve as President of the new Rimas Sports, which offers services such as agent management and PR, performance and skills training, financial guidance, concierge, and logistics.
Additionally, Iván “Pudge” Rodríguez, a 14-time All-Star winner and MLB American League MVP honoree, will also serve as an ambassador for Rimas Sports.
Rimas Entertainment is a self-described independent “music powerhouse” that encompasses a label and artist management.
It was launched by Assad in 2014, and in addition to Bad Bunny, Rimas’ roster includes streaming superstars like Jowell & Randy, Arcángel, Eladio Carrión and more.
Bad Bunny signed with Assad’s Rimas in 2016.
Now, expanding into the sports business with the new Rimas Sports division, Assad says that the “new venture is an expansion of that mission as we aim to bring greater representation to the Latin community in the world of sports”.
Rimas Sports roster of athletes currently includes Wilmer Flores (San Francisco Giants), Jordan Diaz (Oakland Athletics), Ronny Mauricio (New York Mets), Yonathan Daza (Colorado Rockies), Livan Soto (Los Angeles Angels), and more.
“In the music world, we accomplished success by knowing how to develop talent, helping our clients reach their vision by catering to their unique needs.”
“We are thrilled to break into a new industry with the launch of Rimas Sports,” said Assad. “In the music world, we accomplished success by knowing how to develop talent, helping our clients reach their vision by catering to their unique needs.”
“Our move into the world of sports is driven by our passion for developing and nurturing talent.”
Miranda added: “Our move into the world of sports is driven by our passion for developing and nurturing talent.
“We know what it takes to lead a promising star to the top; now, we are ready to offer the same best-in-class services and unique approach to clients in a new industry to help them achieve their goals.”
In music, Bad Bunny’s album Un Verano Sin Ti was announced by global recorded music body IFPI as the biggest album, worldwide, in 2022.