Soundtrack says that its AI Playlist Generator technology uses a Large Language Model (LLM) to “instantly generate bespoke music playlists” from the company’s catalog of more than 100 million commercially licensed songs.
Founded in 2013 by Ola Sars as a joint venture with Spotify, Soundtrack Your Brand — formerlySpotify For Business — is a global music streaming service that caters specifically to businesses.
It provides a solution for streaming music in commercial settings such as stores, hotels, restaurants, and other establishments. It serves clients including global brands like McDonald’s, Lululemon, Uniqlo, Joe & The Juice, Aesop, and Tag Heuer.
Soundtrack Your Brand says that, using its new AI playlist generator, “simple prompts” can be inputted to “create the perfect playlist for a brand, including the business type, location, vibe, mood, target audience” all “without the need for human curation”.
“We’re pushing the boundaries of what’s possible and are just getting started,” said Omar Marzouk, VP Music Experience at Soundtrack Your Brand.
Marzouk added: “Our team’s decade of music intelligence, combined with the power of a Large Language Model, unleashes the next generation of music recommendation and curation tools.”
News of Soundtrack Your Brand’s new AI playlist generator follows the news of Spotify’s new AI Playlist tool, which is rolling out in beta form to Spotify Premium subscribers on Android and iOS devices in the UK and Australia, the company announced in a statement on Sunday (April 7).
The tool will enable users to enter a text prompt from which the AI Playlist will generate music suggestions.
Commenting on the launch of Soundtrack’s AI Playlist Generator, Ola Sars, Founder and CEO of Soundtrack Your Brand, said that it “is revolutionizing the music streaming space and is specifically designed for businesses”.
He added: “Our AI Playlist Generator is the perfect music curation assistant for businesses of all sizes. It empowers brands to craft the perfect playlist based on a brief description of their business, atmosphere and target audience – a feature not yet available on many other consumer or business streaming platforms. This launch puts innovation in the commercial music streaming sector on the map.”
“This launch puts innovation in the commercial music streaming sector on the map.”
Ola Sars
“We’ve been using AI to power our made-for-business music streaming platform since 2013,” added Sars. “As AI evolves, it’s important to leverage it responsibly, which is exactly what we’ve accomplished with this originative prompt-based playlist feature. Whether you’re a national retail brand or a local coffee shop, Soundtrack’s AI Playlist Generator makes delivering a best-in-class customer experience through music easier than ever.”
In an op/ed for MBW in February, Ola Sars wrote about what he said is “the rampant misuse of music in business and commercial settings”.
According to Sars, “more than two-thirds of U.S. businesses engage in unauthorized use of consumer services to play music, resulting in a 3x loss in value to the music industry”.
In June last year, Soundtrack Your Brand raised $15 million in a pre-growth round.
The investment round was led by MUSIC, a holding company spearheaded by Matt Pincus in collaboration with Liontree, JS Capital Management, and Schusterman Family Investments.Music Business Worldwide
