Az Cohen has signed the first artist to AZTEC, his joint venture record label with Believe.
The artist is Beeson, an indie pop singer-songwriter from Arizona.
The signing was first reported by Billboard on Thursday (November 12).
Beeson‘s first release for AZTEC will be the single Worse Not Better, due out on December 4.
Believe unveiled AZTEC in May, describing it as its first joint venture in the United States.
Cohen, son of YouTube Global Head of Music Lyor Cohen, is the label’s President.
Beeson has self-released music since graduating from Brigham Young University (BYU) in 2023.
She has played more than 100 shows in Utah during that time, according to Billboard.
Her first EP, Last Shot, came out in 2023, followed by Ritual in 2025.
Her most recent single, Going, was released in July.
“AZTEC was founded with a laser focus on finding super-powered humans with a real sense of who they are and what they want,” said Cohen in a statement. “Beeson knows with clarity what things are supposed to look like, sound like, feel like, taste like and even smell like in the universe she is cultivating.
“Ultimately it is our privilege to support her in the everyday work that goes into building that out. She is one of the most powerful songwriters I’ve had the good fortune of working with. My team and I are so excited to show up and relentlessly share her gift with the world.”
“I’ve always dreamt of landing with a team that could give my project a limitless ceiling while I hold the reins, and working with AZTEC has shown that I can truly have both, and have a good time while I’m at it,” said Beeson.
“I’ve been totally indie up until now, and the thing that drew me to this team is that they are both scrappy and super legit.
“They aren’t afraid to get their hands dirty, but they know how to play in the big leagues because each of them already has. The squad is made up of humans who are both specialists and jacks of all trades; they are each true experts in their fields, but seriously down to help with whatever I need, whenever, the way you have to when you’re building something from the ground up.
“It feels really special to be working with a crew this dedicated, and I’m stoked for what we’re building together.”
Az Cohen launched AZTEC after more than a decade at 300 Entertainment.
There he worked with artists including Young Thug and Gunna, according to Billboard.
In addition, he built and launched Sparta Distribution, 300’s distribution and artist development arm.
Cohen also managed Post Malone earlier in his career.
300 was co-founded in 2012 by Lyor Cohen, Kevin Liles, Roger Gold, and Todd Moscowitz.
Lyor Cohen joined YouTube as Global Head of Music in 2016.
Warner Music Group paid $400 million in cash to acquire 300 in December 2021.
AZTEC operates out of Believe’s offices in New York City.
In late April, Believe expanded its Label & Artist Solutions business into the US, naming Thomas Maxwell as Vice President, US, Label & Artist Solutions.
Maxwell reports to Vivien.Music Business Worldwide