Kobalt’s recording company AWAL has inked a global deal with Mexican-American artist Alaina Castillo via Chosen People.
The AWAL Recordings deal offers Castillo & Chosen People a full range of services, including global marketing, promotion, campaign management, synchronization, global distribution, and more.
The Houston-raised, Los Angeles-based artist has 1 million TikTok followers and was named as the US representative for Spotify’s global artist program, RADAR.
Castillo’s most recent EP, the voicenotes was released in English and Spanish.
“Since the beginning, everyone we’ve shared Alaina’s music with has been taken aback – Alaina’s talent is undeniable.”
Lonny Olinick, AWAL
Lonny Olinick, AWAL CEO, said: “Since the beginning, everyone we’ve shared Alaina’s music with has been taken aback – Alaina’s talent is undeniable.
“Almost everyone in the industry is buzzing about her and that’s a testament to not only Castillo’s music but through RØMANS and Marc’s guidance.
“They are doing a great job setting her up for future success and we look forward to helping her reach new heights.”
“It was an absolute no brainer to us that AWAL were the right company to provide the key infrastructure to help break Alaina internationally.”
Marc Fineman, Chosen People
Marc Fineman of Chosen People, added: “RØMANS and I believe Alaina has all the ingredients of a once in a generation artist – we’re incredibly proud of her and the fact that we have been releasing her music right from the start via our label Chosen People.
“We believe that the Chosen People deal model, combining long term planning, investment and creative freedom is the best way to break artists. We knew we would have to work more intimately with a company to take things to the next level.
“It was an absolute no brainer to us that AWAL were the right company to provide the key infrastructure to help break Alaina internationally.
“The whole AWAL team have been incredible – we’ve never experienced anything like the commitment and passion they’re bringing to the table and we know moving forward that is only set to get bigger and better whilst allowing us to keep our independence, ownership and creative freedom. Alaina couldn’t be happier with the decision and neither could we.”Music Business Worldwide