The deal covers a full range of services including global marketing and promotion, digital and physical distribution, campaign coordination, A&R support, synch licensing, and brand partnerships.
During the current lockdown, Little Simz released her new EP, Drop 6, and is set to feature in the second season of TV series, Top Boy.
Little Simz last album GREY Area was released on her own label, Age 101, via AWAL.
This past year, Simz was nominated for a number of awards including Mercurys, AIM Awards and BET Awards, as well as winning the Q Award for Best Vocal Performance and the NME Award for Best British Album.
When she is not touring globally with the likes of Gorillaz, Lauryn Hill or Anderson Paak, she is also an actor, most recently known for her part in Top Boy which hit Netflix in September 2019.
“It has been hugely rewarding for the AWAL team to be involved in her growth as an artist over the last few years, and we firmly believe that she is now poised to break through to global success.”
Paul Hitchman, AWAL
Paul Hitchman, President of AWAL, said: “Simbi is a multi-talented creative force – rapper, songwriter, performer, producer and actor – and as an artist with a singular vision for her career, she is a perfect artist for the AWAL model.
“It has been hugely rewarding for the AWAL team to be involved in her growth as an artist over the last few years, and we firmly believe that she is now poised to break through to global success. We look forward to working with Simbi and her team to make that success a reality.”
“She is a true independent artist, and has her own creative vision in every aspect of her career.”
Robert Swerdlow, Starwood Management
Little Simz manager, Robert Swerdlow of Starwood Management added: “Renewing her relationship with AWAL felt like the natural move for Little Simz.
“She is a true independent artist, and has her own creative vision in every aspect of her career. The team at AWAL completely understand this way forward and we feel very positive about keeping a winning partnership.”Music Business Worldwide