AWAL hires Aaron Bogucki as Vice President, Digital Marketing

Aaron Bogucki has left his role as Vice President of Digital Marketing at Republic Records in New York to take on the same title at Kobalt’s AWAL.

Based in the company’s London office, Bogucki will oversee digital marketing campaigns for the AWAL roster as well as driving digital marketing strategy.

Over the course of three years at Republic, Bogucki worked with the Weeknd, Post Malone, James Bay, Ariana Grande, Florence + the Machine, Liam Payne, and more.

He started his career at Mercury Music Group, and spent time at Warner Bros UK before moving to Polydor.

During seven years at the British label, Bogucki served as Head of Digital for two years, working with artists including Girls Aloud, Cheryl Cole, Elbow, Snow Patrol, Eminem and the Rolling Stones.

“The addition of the highly-talented Bogucki is a key part in our aggressive global hiring plan to support AWAL’s growing roster of artists.”

lonny olinick, awal

Commenting on the hire, AWAL CEO, Lonny Olinick said: “The addition of the highly-talented Bogucki is a key part in our aggressive global hiring plan to support AWAL’s growing roster of artists.

“AWAL artists have access to some of the best minds in the industry to help them get to the next level, and adding Bogucki highlights our commitment to doubling down here.”

AWAL General Manager, Paul Trueman, added: “I’m thrilled to welcome Aaron to the AWAL Recordings team.

“Aaron’s innovative outlook, in-depth knowledge, and expertise in the ever-evolving digital landscape will be invaluable to us as we grow our roster of independent artists such as Lauv, Tom Misch, the Wombats, Laura Marling, and Bruno Major.”

“I’m honoured and privileged to join such an innovative, artist-first company at this exciting time in their history.”

aaron bogucki

Bogucki said: “I’m honoured and privileged to join such an innovative, artist-first company at this exciting time in their history.

“The global marketing team that Paul Hitchman and Paul Trueman have built at AWAL Recordings is world class.

“With Willard [Ahdritz, Kobalt Music Founder & CEO] and Lonny [Olinick, CEO, AWAL]’s clear vision and strategic guidance, I believe we can consistently develop and break independent artists whilst building the record company of the future.”Music Business Worldwide

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