The appointment is part of a wider expansion that also includes a global distribution partnership with The Orchard, a Sony Music Entertainment company.
Matching Engine is used by Collective Management Organisations (CMOs) including IMRO, SOCAN, TONO, and KODA across 13 countries in Europe and North America.
In the role, Silvertown will oversee Create's legal and business affairs functions and partner with the executive team on strategic transactions, investments, and partnerships.
The company said the money will support the next phase of its artist-development model, which brings together record-label functions, content production, and commercial partnerships across sports, brands, live entertainment, and media.
Morentin most recently served as Senior Vice President and Head of Global Communications and Brand Strategy at Virgin Music Group, Universal Music Group's global independent music division.
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Shakira's team said demand for tourism and accommodation generated by the residency outstripped that of events including Pope Leo XIV's visit to the city and Formula 1.