Warner Music Group (WMG) has entered into a partnership with music streaming and discovery service Audiomack, marking the platform’s first licensing deal with a major label.
The two will work together on content concepts and explore ways to break emerging artists.
Launched in 2012 by Dave Macli and David Ponte, Audiomack has achieved 210% year-over-year growth in daily active users over the last 12 months.
The service is completely free to independent artists and includes the ability to upload an unlimited amount of music.
Audiomack also creates original content through its Trap Symphony series, which pairs an orchestral ensemble with hip-hop stars to create reimagined versions of their top songs; the Fine Tuned series, where artists pair up with live instrumentalists to create renditions of their latest releases or biggest hits; and a number of other video and editorial offerings.
“The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music.”
Allan Coye, Warner Music Group
In 2015, the platform rolled out its Audiomack Monetization Platform (AMP), which combines ad revenues and distributes to artists by stream count, and later added a premium subscription tier for listeners, which costs $4.99 per month and offers added functionality in addition to removing ads.
Audiomack quickly became known as a breeding ground for rising talent when it launched in 2012.
Originally focusing on the mixtape community, it was the first platform to feature music from some of today’s most popular hip-hop artists, including A Boogie wit da Hoodie, Migos, Fetty Wap, Kevin Gates, and Chance The Rapper.
The service has grown to encompass exclusive releases across a variety of genres, including hip-hop/rap, R&B, Latin, electronic, Afrobeats, dancehall/reggae, and more.
Allan Coye, Vice President of Digital Strategy & Business Development, Warner Music Group said: “It’s important that we take a principled but adventurous approach to empowering entrepreneurialism.
“We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack.
“The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music.
“We’re very much looking forward to working with David, Dave, and the entire Audiomack team.”
“We’re extremely excited to embark on this revolutionary deal with WMG.”
Dave Macli, Audiomack
Dave Macli, CEO, Audiomack added: “We’re extremely excited to embark on this revolutionary deal with WMG.
“Warner has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to Audiomack’s eight million monthly users.”Music Business Worldwide