The deal is the first time a UK frontline label has partnered with a UK based Latino label, says Austin Daboh, EVP, Atlantic Records UK.
Under the terms of the partnership, Atlantic Records UK and ADA will assist Candela Records in signing and developing new artists, as well as distributing its current roster globally, including Angelo Flow and Esko.
The group additionally runs Latino Life Magazine, and also manage events and social media channels.
As part of the new venture, Seijas is overseeing Candela Records operations, Pinto is Head of A&R and Amaranta Wright, Latino Life Magazine founder and editor, is Head of Communications.
“The Latin music scene in the UK is growing incredibly quickly.”
Austin Daboh, Atlantic Records
Austin Daboh, EVP, Atlantic Records UK said: “The Latin music scene in the UK is growing incredibly quickly, and we’re excited to make history by becoming the first UK frontline label to partner with a UK based Latino label.
“Everyone at Atlantic and ADA is looking forward to shining a spotlight on this incredibly vibrant music scene and to finding the Latino superstars of the future.”
“The team at Candela Records have their fingers on the pulse of Latin culture in the UK.”
Trenton Harrison-Lewis, Atlantic Records
Trenton Harrison-Lewis, SVP, ADA and WMUK Artist and Label development, added: “The team at Candela Records have their fingers on the pulse of Latin culture in the UK, and we think it’s incredibly important that we help serve what we believe is an under-served community in the UK.
“Together we will find incredible new talent that will shine on the global stage.”
“This partnership will help us grow the UK Latin culture not only among the British public but the world.”
Luciano Santana Pinto, Candela Records
Luciano Santana Pinto, Co-founder, Candela Records, added: “We’re delighted to be working with the teams at Atlantic Records and ADA.
“This partnership will help us grow the UK Latin culture not only among the British public but the world – it’s perfect.”Music Business Worldwide