Atlantic Records inks joint venture with vnclm_ label

Atlantic Records has signed a label partnership with indie record label vnclm_ (vin•cu•lum).

Under the new deal, vnclm_ artists will release through Atlantic Records, receiving distribution, promotion, marketing, publicity, and more.

These acts include Los Angeles-based artist Arden Jones, who has released his new song rollercoaster as the joint venture’s inaugural single.

vnclm_ was co-founded by three marketers and music industry executives, Jorge Hernendez of IAT Artist Management [Will Jay], Mike Kosak of NBD Management [Royal & the Serpent], and Tim Jones of Pipe & Hat [Faouzia].

The independent record label operates out of a West Hollywood house and serves as a home to artist Arden Jones.

In partnership with Atlantic Records, vnclm_ will “continue to cultivate a stable of dynamic, disruptive, and diverse talent” with a focus on A&R, development, and aggressively innovative digital marketing, says the label.

“We just knew it was the right place for us.”


vnclm_ said: “We have worked with Atlantic for years on various projects and were always blown away by the label’s commitment, attention-to-detail, and passion.

“We just knew it was the right place for us because everyone shared our excitement to make it happen and release this incredible music.

Craig Kallman, Julie Greenwald, Pete Ganbarg, and Paul Sinclair have only fortified Atlantic’s legacy in this era.

“They really believe in what we’re doing. It wasn’t just about one song or one artist for them; it was about everything.

“There wasn’t a question about signing. We wanted partners who believe in us and what we do. They do wholeheartedly.”

Julie Greenwald, Atlantic Records

“vnclm_ promises to be a fantastic incubator for emerging artists.”

Julie Greenwald, Atlantic Records

Julie Greenwald, Atlantic Records’ Chairman/CEO, Craig Kallman and Chairman/COO, said, “By uniting three great talent-spotters under one roof, vnclm_ promises to be a fantastic incubator for emerging artists.

Jorge, Mike, and Tim have an uncompromising vision, incredible energy, and a true commitment to finding, developing, and breaking original voices.

“We’re excited about all the amazing music they’ll be bringing into the Atlantic family.”

“We’re always looking to expand our relationship with great partners.”

Pete Ganbarg, Atlantic Records

Pete Ganbarg, Atlantic Records President of A&R, said, “We’re always looking to expand our relationship with great partners.

“Getting to know Mike through Royal & The Serpent and Tim through Faouzia has given us the opportunity to really appreciate how good they are at what they do.

“And Jorge’s work with his clients has been something we’ve been impressed by from afar.

“The opportunity to get to work with all three now on vnclm_ is very exciting. And Arden is someone we’re all very eager to get to work with.”

Kevin Holiday was recently promoted to Executive Vice President of Black Music Promotion at Atlantic Records.

Elsewhere, over in the UK, Atlantic Records UK and Alternative Distribution Alliance (ADA), both owned by Warner Music Group, recently inked a partnership deal with Candela Records, a newly-established UK-Latin based record label.Music Business Worldwide

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