Atlantic and Mike Caren’s APG launch online pop talent search Emerge

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Atlantic Records and its imprint Artist Partner Group (APG) are on the hunt for extraordinary artists online.

The Warner-owned record companies have launched Emerge, which they dub a ‘groundbreaking nationwide, social media-driven search for exceptional teen Pop/R&B talent’.

The companies have partnered with AEG Presents, Deckstar, Deutsch and Spotify for the initiative.

Emerge is accepting submissions from artists and musicians between the ages of 13 and 19, who are residents of the U.S. or Canada (excluding Quebec), beginning today through Sunday, November 12.

Complete details and instructions on how to enter can be found through here.

All entries will be reviewed by Atlantic A&R representatives, before the winners are offered a major label contract.

“Emerge is all about breaking the barrier to entry for outstanding young artists,” said Artist Partner Group Founder & CEO Mike Caren.

“This campaign isn’t about industry relationships or market research, but about creating a new channel from performer to label, combined with the expertise of our friends at AEG Presents, Deckstar, Deutsch and Spotify.”

Mike Caren, APG (pictured)

“Getting heard in this business shouldn’t be about who you know, but who you are as an artist.

“This campaign isn’t about industry relationships or market research, but about creating a new channel from performer to label, combined with the expertise of our friends at AEG Presents, Deckstar, Deutsch and Spotify.

“We’re all looking forward to uncovering amazing talent in unexpected places, and creating once-in-a-lifetime shots at superstardom.”

“We’re super excited to partner with all of these amazing companies that together embrace all aspects of an artist’s career,” said Atlantic Records’ Chairman & COO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman.

“This is a talent search for the digital age, designed to find distinctive voices with huge potential.”

Founded in 2007 by Lawrence Vavra and Matt Colon, Deckstar Artist Management, is part of the James Grant Group, representing artists including Blink-182, Jane’s Addiction and Steve Aoki.

Deutsch is an advertising, design and digital agency which owns a division, DeutschMusic, which handles music supervision and partnerships for brand clients, working with labels, managers and artists on their strategic marketing and artist branding.

Deutsch’s clients include Tile, Volkswagen, Johnson & Johnson, PNC Bank, Taco Bell, Target, Sherwin-Williams, Dr Pepper, Green Giant, Snapple and Georgia-Pacific.Music Business Worldwide

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