Live Nation‘s Asian territory electronic dance music division, Live Nation Electronic Asia (LNEA), has inked a multi-year global licensing and distribution agreement for its recently launched Fabled Records label.
The deal is a partnership between LNEA, global dance label Astralwerks and Capitol Records China (CRC), both divisions of Universal Music Group (UMG).
Capitol Records China was launched in March 2022.
Under the agreement, Astralwerks and Capitol Records China will collaborate on the global release and distribution of Fabled Records artists and projects globally.
According to a media statement, Fabled Records and LNEA will benefit from direct access to a collective pool of UMG’s international divisions, with global marketing support led domestically by Capitol Records China, and internationally by Astralwerks.
The partnership, the companies say, will see the organizations work together with the aim to advance the awareness of Chinese electronic music and artists worldwide.
LNEA’s management company, Dancing Dragon, was formed in August 2019 to meet demand for electronic dance music in the region.
Dancing Dragon’s roster of artists, including EDM artists and producers Chace, Beauz, Carta, and Yåko, are set to release music on the newly launched label, Fabled Records.
LNEA launched in 2017 and is helmed by Hong Kong- based Jim Wong.
Astralwerks Asia was launched in September 2019 at the All That Matters conference in Singapore.
In August 2020, Cindy Gu was named Head of Astralwerks Asia.
“I’m happy to be on this journey with Fabled Records.”
Chace, DJ/Producer, said: “I’m happy to be on this journey with Fabled Records.
“Having been on the cultural exchange mission for so long, my debut album is finally coming.
“I’m excited for the world to hear what I have to offer, and am thrilled to have the team at Astralwerks and Capitol Records China on board.”
“Greater China dance music has grown tremendously in the past decade.”
Jim Wong, Managing Director at LNEA, Dancing Dragon Management and label head of Fabled Records, said: “Greater China dance music has grown tremendously in the past decade, particularly in the live and club sectors of business.
“It has influenced a lot of artists, adults, and teenagers in Greater China to start listening, engaging and producing dance music.
“During the pandemic, our incredibly talented musician Chace flourished within the domestic mainstream media, and Beauz and Carta have both made waves on international stages.
“More and more brilliant homegrown artists are now ready to showcase their music to the world.
“Fabled Records and our whole division at LNEA are committed to bringing the best artists and music from Greater China to the global stage.
“There is no better way to achieve this than through our partnership with Toby, Cindy, and the team at Astralwerks, as well as Tom, the team at Capitol Records China and the rest of Universal Music Group’s international divisions.”
“Electronic dance music is something we are actively observing, and has been nothing short of captivating with rapid growth in popularity and scale.”
Tom Tang, Capitol Records China
Tom Tang, General Manager, Capitol Records China, added: “The recent launch of Capitol Records China, the first Asian division of the iconic label, is dedicated to bringing the best Chinese artists and music creativity to an international stage through explorations of diverse styles and genres.
“Electronic dance music is something we are actively observing, and has been nothing short of captivating with rapid growth in popularity and scale.
“We are delighted to partner with Fabled Records to support the showcasing of the label’s impressive catalogue of talented rising Chinese EDM stars to a global audience, highlighting China’s authenthic trending music culture.”
“We can’t wait to get started working with Fabled Records’s roster of incredible artists.”
Toby Andrew, President of Astralwerks, said: “We’re very excited to work alongside Tom and the team at Capitol Records China, whilst expanding the reach of Astralwerks Asia through this innovative partnership with Jim and the team at Live Nation.
“Cindy Gu has spent the last two years working tirelessly on the presence of Astralwerks Asia in the region, and this collaboration puts us firmly at the forefront of the burgeoning electronic music scene in China and throughout the continent.
“We can’t wait to get started working with Fabled Records’s roster of incredible artists.”Music Business Worldwide