As the craze continues on the video platform, Universal Music Group (UMG) has now released a compilation album titled ‘Sped Up Songs: Official Remixes from Viral Creators and Speed Radio.’
The album, from Speed Radio, described in a press release as a “groundbreaking creator collective”, features tracks remixed including the likes of Tristan Olsen (xxtristanxo on TikTok).
Olsen, a 20-year-old producer from North Carolina, has over 4.6 million monthly Spotify listeners himself and over 3.6 million TikTok followers.
Olsen’s sped-up remixes of The Weeknd’s Die for You and Sam Smith’s I’m Not the Only One have garnered over tens of millions of streams on Spotify.
Other “standout” creators featured on the album, according to UMG include Kuya Magik, ex7stence, and Esteve.
Some of the tracks on the album include a sped-up version of Sam Smith’s I’m Not the Only One, which has over 31 million Spotify streams and a sped-up version of Lights by Ellie Goulding, which has been streamed over 73 million times on Spotify alone.
The album also features remixes of tracks from Nelly Furtado, Demi Lovato and Lana Del Rey.
“Since its start, Speed Radio has been dedicated to artists and creators as the only legitimate collective that provides a path to commercial releases for creator mixes with co-signs from superstar artists such as The Weeknd, Kim Petras and Sam Smith.”
Mike Biggane, universal music group
Mike Biggane, Global EVP, Music Strategies and Tactics, UMG, said: “We’re excited to share this compilation of some of today’s most popular tracks that highlight the music creator community responsible for driving viral trends across media platforms.”
Added Biggane: “Since its start, Speed Radio has been dedicated to artists and creators as the only legitimate collective that provides a path to commercial releases for creator mixes with co-signs from superstar artists such as The Weeknd, Kim Petras and Sam Smith.
“We work hard to celebrate the human artistry behind these songs and will continue to shine a light on the incredible talent behind this inspiring music.”
Artists and labels have been leaning into the sped-up remix trend that has taken over TikTik over the past year.
According to an NBC report, citing a TikTok spokesperson, sped-up remixed versions ‘will oftentimes see even more engagement than the original’ track.
That report cites an example of R&B star Miguel who released a sped-up version of his 2010 single, Sure Thing in January. The track went viral on TikTok and climbed to No.14 on the Billboard Hot 100.Music Business Worldwide