‘A&R app’ Tradiio launches in UK, raises $975k

A Portugese music discovery platform whose creators claim that Universal Music uses it for A&R scouting, Tradiio,  has launched in the UK.

Available via the web and through iOS and Android apps, Tradiio’s free platform lets users listen to new music from up-and-coming artists, giving them virtual coins to ‘invest’ in those they like.

Users that do the best job spotting talent gain credibility and earn more virtual coins, which can be redeemed for rewards.

Tradiio has just closed a seed funding round of $975,000 from Espirito Santo Ventures. Based in Lisbon with offices in London and Oporto, Tradiio is also backed by Innovation Management Software provider Exago.

Open to up-and-coming and more established artists, Tradiio is a launchpad for musicians, allowing them to gain credibility and exposure, while offering them rewards and opportunities.

“In Portugal, where Tradiio has been established for some time, Universal Music Portugal selects artists from Tradiio’s top 50 to distribute worldwide. No other streaming service offers the artist opportunities like this,” said Alvaro Gomez, CEO and co-founder of Tradiio.

“In Portugal, Universal Music selects artists from Tradiio’s Top 50 to distribute worldwide.”

Alvaro Gomez, Tradiio

“While other music services just take your money and offer a completely passive experience, Tradiio turns its users into the next generation of talent spotters, letting them listen to, and virtually invest in, new artists. On top of this, the most successful users at unearthing new talent get recognition from peers and the chance to earn rewards,” he continued.

These include a slot on the Tradiio Stage at Field Day as well as benefits from Tradiio’s label partnership with Believe; access to studio time through Tradiio’s partnership with Miloco and the chance to make a video thanks to Tradiio’s partnership with Radar.

Users that do the best job spotting talent gain credibility and earn virtual coins on the platform, which can be redeemed for rewards such as Field Day tickets, Bleep download store vouchers, AIAIAI headphones and Sonos speakers.

Tradiio is free for users and artists to access through the www.tradiio.com website, iOS and Android.

Founded by Alvaro Gomez, André Moniz and Miguel Leite in 2014, Tradiio is a Portuguese startup with offices in Lisbon, London and Oporto. It employs 18 people.Music Business Worldwide

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