Apple’s HomePod accounts for just 6% of the installed smart speaker base in the US – report

Apple’s HomePod makes up just 6% of all smart speakers installed in the US.

Amazon Echo on the other hand has a 70% share of the installed base, with Google Home at 24%.

That’s according to a new report published today (February 5) by Consumer Intelligence Research Partners, LLC (CIRP).

CIRP analysis indicates that the US installed base of smart speaker devices is 66 million units, up from 53m units in September 2018 and 36m units in December 2017.

The number of owners with more than one smart speaker has also increased significantly in the past year with 35% of owners of all smart speakers as of the December 2018 quarter owning more than one, compared to 18% in December 2017.

CIRP bases its findings on its survey of 500 US owners of Amazon Echo, Google Home, and Apple HomePod, surveyed from January 1-11, 2019, who owned one of these devices as of December 31, 2018.

“Apple of course has only its premium-priced HomePod, and likely won’t gain significant share until it offers an entry-level product closer to Echo Dot and Home mini.”

Josh Lowitz, CIRP

Josh Lowitz, Partner and Co-Founder of CIRP said: “Holiday shoppers helped the smart speaker market take off again.

“Relative market shares have remained fairly stable, with Amazon Echo, Google Home, and Apple HomePod accounting for consistent shares over the past few quarters.

“Amazon and Google both have broad model lineups, ranging from basic to high-end, with even more variants from Amazon.

“Apple of course has only its premium-priced HomePod, and likely won’t gain significant share until it offers an entry-level product closer to Echo Dot and Home mini.”

“Amazon and Google have succeeded in selling multiple units to a single household.”

Mike Levin, CIRP

Mike Levin, Partner and Co-Founder of CIRP added: “Amazon and Google have succeeded in selling multiple units to a single household.

“Their strategies appear to include persuading owners to use smart speakers in multiple rooms, which helps create more active usage of the voice platform. And, Google has mostly caught up to Amazon in this strategy.

“A year ago, almost twice the percentage of Amazon Echo users had multiple units as Google Home users. Now, about one-third of both Amazon Echo and Google Home users have multiple units.”Music Business Worldwide

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