Apple poaches Breaking Bad exec duo from Sony Pictures for original content push

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Get ready for Apple’s flirtation with original video content to get a lot more serious.

The Cupertino giant has confirmed that it has poached two star execs from Sony Pictures to oversee all aspects of video programming worldwide

Jamie Erlicht and Zack Van Amburg join in in newly-created positions and will report to Apple SVP Eddy Cue.

They have served as Presidents of Sony Pictures Television since 2005. Their flagship shows have included Breaking Bad and its spinoff Better Call Saul, as well as The Crown, Rescue Me and many more.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television.”

Eddy Cue, Apple

“We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”

Said Zack Van Amburg: “Apple has a relentless focus on delighting customers with their products. We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”

Under Erlicht and Van Amburg’s leadership, Sony’s slate of original primetime series more than tripled – including shows created for Amazon, Hulu and Netflix.

Apple’s attempts at original video series to date have included new tech-based gameshow Planet Of The Apps, plus a dedicated spin-off of Jame Corden’s Carpool Karaoke skit, which launches in August.

Both properties are premiering exclusively on Apple Music.Music Business Worldwide

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