Music discovery platform SBTV has joined Apple Music as a curator in the UK and created its first playlist for Apple Music, titled: ‘Ready To Pair: Bluetooth Classics’.
The playlist ‘takes Apple Music users on a journey through some of the most important tracks from music pioneers that shaped the sound of the UK in the early 2000’s, featuring artists including: Dizzee Rascal (pictured), Bruza and Choong Family’.
SBTV was founded in 2006 by Jamal Edwards MBE and has since racked up over 300 million global views for its video content, filming artists as diverse as Ed Sheeran, Skepta and Nick Jonas.
Joining other Apple Music curators including Burberry, XL Recordings, Pitchfork, Vice and Shazam, SBTV says it will spotlight the very best in established and emerging talent.
From today, SBTV can be found on the ‘Curator Playlists’ section in the ‘New’ tab on Apple Music.
“WE have a global following but our new apple music channel will be a great opportunity to magnify this reach.”
Jamal Edwards, SBTV
Jamal Edwards MBE, CEO of SBTV said: “We are very excited about joining Apple Music. We are all about supporting talent regardless of an act’s current popularity or hype, and we are seeing this with Apple Music’s curator playlists, which are doing great work spotlighting new and untapped music talent.
“We have a global following but our new Apple Music channel will be a great opportunity to magnify the reach of the artists we support. We wanted to kick things off with a playlist, which paid homage to the pioneers. Dizzee, Bruza and Choong Family were all influential in the early 2000’s and it’s great to be able to include them in our first Apple Music Playlist”
Dizzee Rascal stated: “It’s great that SBTV have included me in their first Apple Music playlist, it’s good to see they are spotlighting acts from the early 2000’s that were influential and helped shaped the UK scene in to what it is today. It’s important to look back and celebrate the people that laid the foundations, as well as embracing the future.”
SBTV was one of the first platforms to champion British acts that have gone onto global success including: Ed Sheeran, Jessie J, Rita Ora and Emeli Sandé.Music Business Worldwide