Apple Music Festival coming to London in September

Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at the 2015 Apple Music Festival at London’s Roundhouse this September.

The Apple Music Festival replaces the iTunes Festival, which was first held in 2007, and will take place over ten nights from September 19 to September 28.

Apple will broadcast performances from this year’s gigs for free, live and on-demand on Apple Music.

There will also be coverage on Beats 1, alongside backstage news and footage straight from the artists on Apple Music Connect.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

“I’m so grateful to be performing at the apple music festival.”

Pharrell Williams

Said Pharrell Williams: “Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me!”

Commented Niall from One Direction: “It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!”

Florence + The Machine: “We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!”

Disclosure: “We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favorite venues in London. It’s also the day our album’s released so that makes it extra special!” –

UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard.

For updates, tickets and additional information visit: Business Worldwide

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