Apple has launched what it calls “the best iPod Touch yet”. And not only is it placing Apple Music at the centre of the device’s promotion, but the app comes pre-installed.
Available in space gray, silver, gold, pink and blue, the new iPod Touch features an 8 megapixel iSight camera, an improved FaceTime HD camera (‘for even better selfies’), the Apple-designed A8 chip – as used in the iPhone 6 – and better fitness tracking with the M8 motion coprocessor.
At the heart of the new iPod, though – and no doubt at the heart of its accompanying marketing push – is Apple Music.
‘Members can enjoy playlists curated by the most talented music experts from around the world, stay in-the-know on music culture with a global 24/7 broadcast on Beats 1 radio, and comment on or like backstage photos and videos shared directly by their favorite artists on Connect,’ Apple reminded consumers in the iPod Touch announcement.
“iPod Touch gives customers around the world access to apple music, the app store and ios, the world’s most advanced operating system.”
Greg Joswiak, Apple
It add: ‘iPod touch is also the perfect way to carry your music collection in your pocket.’
US pricing for the device has been confirmed, starting at $199 (US) for the 16GB model, $249 (US) for 32GB and $299 (US) for 64GB. For the first time, iPod touch is available in a 128GB model for $399.
“iPod Touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing.
“With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”Music Business Worldwide