Apple has hired Rebekah Horne as its new head of Music and other services in Australia and New Zealand.
Sydney-based Horne (pictured) has been named Country Director for Apple Music, Apple News, Apple Books, iTunes and the App Store in the region.
She moves to Apple from the National Rugby League (NRL), where she was Chief Digital & Data Officer for the past two and a half years.
Prior to joining NRL in 2016, Horne was the Chief Digital Officer of Network Ten for three years, where she grew digital revenue by 74% and yield by 27%.
The exec is well-known in music circles for the five years she spent at Fox Interactive Media from 2006 to 2011, when the company owned MySpace.
Horne was MySpace’s first Australian employee. She then became GM of Europe and Australia, before being named MD and SVP of MySpace International.
She personally negotiated licensing deals for the launch of MySpace Music in the UK (with PRS) and Australia (with APRA/AMCOS).
Apple last week announced financial results for its fiscal 2018 fourth quarter ended September 29, 2018.
The company posted quarterly revenue of $62.9 billion.
Services revenue reached an all-time high of $10 billion.
Excluding a one-time favorable adjustment of $640 million recognized in the fourth quarter of fiscal 2017, Services revenue grew from $7.9 billion in the fourth quarter of fiscal 2017 to $10 billion in the fourth quarter of fiscal 2018, an increase of 27%.Music Business Worldwide