Warner Music Group (WMG) has appointed Anton Partridge as Director of Global Strategy, Electronic Music.
Partridge has been associated with Warner for the past decade as head of the Warner Music UK dance music imprint, One More Tune (OMT).
He is also the founder of the ADA Worldwide-distributed, independent house music label, Good Company (GDCO).
Partridge will continue to be based in London and report to Eric Wong, President & CMO, Warner Recorded Music.
In his new post, Warner says that Partridge will spearhead its worldwide electronic music strategy, working closely with the A&R and marketing teams across the company to “foster coordination and communication in signing, delivering, and developing hit artists and recordings”.
Partridge has enjoyed a long career working across press, promotions, and A&R for a number of different organizations.
This included stints at MCA Records and Sony/ATV before joining Warner Music for the first time in 2010.
Partridge has also been the A&R behind hits such as the Grammy-nominated, multi-platinum global smash, Piece of Your Heart by Meduza (one billion streams).
He is the founder of the independent label Good Company, which signed Fisher, whose Grammy-nominated single, Losing It, was certified gold in the UK.
Good Company also holds the publishing rights to Navos’s smash hit, Believe Me, and the work of critically acclaimed mix engineer Kevin Grainger, who collaborated on the double-platinum, No.1 single by Joel Corry, Head & Heart, as well as numerous top five singles.
“Anton’s deep knowledge and experience in the field, combined with his years working within the Warner family, make him the perfect choice to drive our worldwide electronic music pipeline.”
“Across the globe, electronic music is constantly evolving and morphing, reflecting and creating cultural movements,” said Eric Wong.
“WMG has a long and rich history in dance music, from the early days of disco a half century ago to today’s electronic pioneers.
“Anton’s deep knowledge and experience in the field, combined with his years working within the Warner family, make him the perfect choice to drive our worldwide electronic music pipeline, cultivate cross-company collaboration, and evolve our dance music strategy from a global perspective.”
“I’ve had a long history with both the label and the team, and it’s exciting to now be part of shaping the strategic approach to dance music moving forward.”
Anton Partridge added: “I’m very much looking forward to making the most of this new role.
“I’ve had a long history with both the label and the team, and it’s exciting to now be part of shaping the strategic approach to dance music moving forward.
“We want to supercharge the way that Warner Music approaches the genre on a global level, and there’s never been a better time than now.”
Music Business Worldwide