Anthony Rodol has been promoted to Managing Director – US Music at artist management company YMU.
Based in Los Angeles, the former General Manager will report directly to Matt Colon, Global President of the company’s music division.
Rodol joined YMU in 2017, when Deckstar Management was acquired by UK-born talent management firm James Grant Group.
During his time at the company, Rodol has worked on teams representing Common, Steve Aoki and Vicetone.
The company’s current roster also includes the likes of blink-182, Travis Barker, Pentatonix, Liz Phair, 3LAU, Take That, and James Arthur.
Rodol started his career at Universal Music, where he worked on the US launch of the NOW compilation series.
He then went on to marketing roles within Warner Music Group, managing releases from artists including Artful Dodger, Fatboy Slim, Boy George, Orbital and Grandmaster Flash.
He then switched over to the management side of the business as General Manager of Complete Control Management, working with artists such as Tiësto and A-Trak.
YMU recently made its plans to enter the Web3 and NFT market with the February hiring of Brad Pophal to the position of Head of Web3 and NFT for US Music.
This came almost a year after the company launched YMU Arts, with a key area of the division being to explore the world of NFTs for its clients.
“I’ve watched [Rodol] find practical solutions to intangible problems.”
Matt Colon said: “Having worked with Anthony for a decade now, I’ve watched him find practical solutions to intangible problems.
“He understands the challenges managers face supporting artists in a constantly changing digital landscape.
“His ability to understand the needs of an artist, their manager and their staff have proven him uniquely qualified for this role.”
“It’s truly an honor to be able to lead our exceptional team to even greater success.”
Anthony Rodol said: “I’m excited to take on this new role.
“It’s truly an honor to be able to lead our exceptional team to even greater success, and work with such a talented client roster.
“My goal for the division is for us to always be forward thinking with a focus on providing a first-class level of service, expertise, and innovation for all our clients whether it be across streaming, touring, Web3, NFTs, IP opportunities, and more.
“I’d like to thank Global President of Music Matt Colon, and Group CEO Mary Bekhait for giving me this opportunity.”Music Business Worldwide