Four time Grammy Award winner Anderson .Paak has launched a new record label called APESHIT INC. in collaboration with Universal Music Group (UMG).
APESHIT INC. will be based in Los Angeles and it says that it will announce details of the label’s debut signings and releases shortly.
UMG will provide global support for APESHIT INC. artists and releases through its network of divisions worldwide.
Anderson .Paak says that his vision is to create a label that “will showcase all genres” of artists and “push musicians that play instruments to the forefront”.
“The label will look to raise the bar on music with its selection of artists, no gimmicks, no button-pushing, just raw talent,” adds a press statement announcing the launch.
Referring to the label’s name, .Paak stated: “APE stands for Anderson .Paak Empire.”
He added: “And, well, we on some other shit out here in this music business jungle, so APESHIT!”
Anderson .Paak announced the news via a video on YouTube featuring a ‘press conference’ in which he answers questions about the new label:
“I wanted to start a label that sets fire to a new generation of artists, who can play while performing.”
“I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” said .Paak.
“This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”
“I was going to shows and realized that less and less I was seeing actual performers. Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!”
“Anderson .Paak has consistently created award-winning, culture shifting music and we are truly excited to work together to bring his bold and infectious vision for this new label to life.”
Sir Lucian Grainge, Universal Music Group
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, said: “UMG has always strived to be a home for music’s best creators, innovators, disrupters and entrepreneurs, and one that operates globally to help artists expand their creative and commercial opportunities.
“Anderson .Paak has consistently created award-winning, culture shifting music and we are truly excited to work together to bring his bold and infectious vision for this new label to life.”Music Business Worldwide