Trade body Music Canada has appointed Amy Terrill as Executive Vice President.
Terrill, who joined Music Canada in August 2010, has been promoted to the new position from her previous role as the organization’s Vice President Public Affairs.
In her new role, Terrill will continue to oversee Music Canada’s branding, research, communications and media relations activities, and play a leadership role in federal, provincial and municipal government relations and stakeholder outreach.
The role adds executive responsibilities.
“Amy’s promotion recognizes her excellent work not only on behalf of Music Canada’s members, but also toward the revitalization ofCanada’s broader music sector,” says Graham Henderson, President of Music Canada.
“Under her leadership, Music Canada’s research projects have become influential roadmaps to build a stronger music sector, both in Canada and internationally.
“Those projects have bolstered the organization’s reputation as a passionate advocate for music in Canada, a trusted source of music-related information, and a respected forum for all things music.”
Terrill started at Music Canada as the organization’s communications lead.
Terrill’s responsibilities quickly expanded to public affairs, where her principal focus has been raising the profile of music in Torontoand other municipalities, as well as at the provincial level, including in Ontario and Alberta.
Those efforts, backed and guided by research, have helped produce concrete policy initiatives, among them the $15 million a year Ontario Music Fund, the Ontario Live Music Strategy, and programs to bolster Toronto’s music scene.
Prior to joining Music Canada, Terrill was Vice President, Communications and Marketing at the Ontario Chamber of Commerce. Previously she was General Manager of the Lindsay & District Chamber of Commerce where she received the Burnie Gillespie Memorial Award for excellence in chamber leadership.
Music Canada is a non-profit trade organization that primarily represents the major record companies in Canada, namely Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada.Music Business Worldwide