Amy Hartman appointed SVP Creative Services at Spirit Music Group

October 21, 2020

Spirit Music Group has restructured its synch team with the appointment of Amy Hartman to SVP Creative Services, in addition to a number of other key team promotions.

Amy Hartman is a widely-respected music executive with over 20 years’ experience in creative sync licensing, most recently at Roc Nation as SVP, Creative Sync Licensing for Film/TV & Advertising.

Hartman will be based in Spirit Music Group’s Los Angeles offices and will jointly report to Spirit Music Group President Rak Sanghvi and Spirit Music Group COO/CFO Joe Borrino.

While at Roc Nation, Hartman pitched and procured music placements for Roc Nation’s label group, publishing division and management clients.

She oversaw and spearheaded sync placements across all medias, working closely with music supervisors, film & TV studios, trailer houses, video game companies and ad agencies.

While there, she successfully placed songs in properties such as FIFA 21, Madden NFL 21, Bad Boys For Life, Spider-Man: Into the Spider-Verse, JBL Speakers, Old Navy, Spotify and Amazon campaigns, as well as placements in marketing campaigns for NBA Playoffs, Sony Playstation, Warner Brothers, Disney, Paramount, Electronic Arts, Netflix, ABC, HBO, NBC, HULU and ESPN, to name a few.

Prior to Roc Nation, Hartman served as VP of Film & TV Creative Sync for Island, Def Jam and Republic Records at Universal Music Group.

There, Hartman specialized in numerous strategic sync placements of Island, Def Jam and Republic artists in film, soundtracks and television, as well as on-camera appearances and creation of original songs for the film and TV world.

Spirit has also promoted Jason Rezvan to Vice President, Advertising. Rezvan has been with Spirit since 2012 and was previously Director of Advertising and has also held roles as Creative Coordinator and Creative Manager with Spirit Music Group.

Rezvan has been instrumental in creating synch opportunities for Spirit writers. Some of the prominent placements Rezvan has been a part of include Google (Hold The Line); DICK’s Sporting Goods (Baba O’Riley); Sainsbury’s (You Get What You Give); and Apple (That’s It (I’m Crazy)), as well as numerous major studio and independent films.

Rezvan will continue to be responsible for synch placements with a focus on advertising and will report to Amy Hartman.

Tamar Dayanim has also been promoted to Manager, Digital Marketing & Strategy, and will be reporting to Spirit Music Group Vice President of Digital Strategy, Steven Singer.

Dayanim most recently hel the title of Creative Coordinator, working with the Sync Department on audio management, client relations, and marketing services.

Dayanim will now play an integral role in all things digital including partner relations, strategic planning, new business opportunities as well as working closely with Spirit’s A&R teams to help maximize opportunities on all music and video platforms with playlisting and similar opportunities. In addition to her work with the Digital Strategy team, Dayanim will be coordinating content for Spirit web sites, socials, and Film/TV samplers.

“Over the past year, Spirit has made incredible strides in growing our business while offering our songwriters the industry’s most innovative array of creative support coupled with the highest levels of client service.”
Rak Sanghvi and Joe Borrino

Rak Sanghvi and Joe Borrino, said: “Over the past year, Spirit has made incredible strides in growing our business while offering our songwriters the industry’s most innovative array of creative support coupled with the highest levels of client service.

“We are confident that the appointment of Amy Hartman and the promotions of Jason Rezvan and Tamar Dayanim will help us to further achieve that goal.”