AMRA expands in Europe and the UK, inks global deals with Spirit and Sentric

Global digital collection society AMRA has expanded its presence in Europe, with a new Stockholm office to further support its Scandinavian and northern European clients.

The company also announced additional expansion plans with nine new open positions in its copyright and digital matching departments, based in the UK.

AMRA, which bills itself as ‘the leading global digital society for independent publishers and songwriters’, has also inked new worldwide deals to represent the rights of Spirit Music Group (whose clients include the likes of Dagny, pictured) and UK-based Sentric Music.

“This business innovation is a big step forward for not just AMRA clients, but the entire industry. We’re bringing more money back to the rightful owners.”

Tomas Ericsson, AMRA

“In the past six months AMRA has re-engineered the collection process to maximize value for songwriters and publishers. With our efficiency and direct collection of money for music around the globe, we’ve seen a strong uptick in demand and growth,” said AMRA CEO, Tomas Ericsson.

“Over this same time, we’ve been monitoring and analyzing our efficiency versus industry baselines and I’m proud to say we’re outperforming them by a significant margin. Additionally, we have spent a lot of time establishing our direct licensing reach into territories like Japan and Brazil and we are now collecting from more than 200 territories around the world.

“This business innovation is a big step forward for not just AMRA clients, but the entire industry. We’re bringing more money back to the rightful owners.”

AMRA’s Stockholm office will be led by Mårten Karlsson. It will service the region’s current client base and establish AMRA’s local presence in the Scandinavian music industry.

Karlsson previously comes from the Swedish Society of Songwriters, Composers and Authors where he held the position as Administrative Manager.

“I’m excited to join AMRA and support our clients to ensure they see the full value of a global digital collections society,” said Karlsson. “It is critical that AMRA has a local presence in Scandinavian so that rights holders understand the collection uplift AMRA brings to its clients. I look forward to helping our clients realize more money for their music, faster payments and reporting, while helping further expand our operations here in Scandinavia.”

AMRA also announced that it has signed global licensing deals with renowned music publishers, Spirit Music Publishing and Sentric Music.

“We’re very much looking forward to working with Tomas and the team at AMRA to enhance our global digital collections and pass on the benefits of their fantastic system and network to our writers and partners.”

Chris Meehan, Sentric Music

“We are excited to be working with Spirit and Sentric to create enhanced value in the global digital space. To be able to generate more global digital value for the rich and unique song catalogue from these publishers is truly exciting and I looking forward to working with Spirit and Sentric leadership in the coming years ahead,” said AMRA CEO Tomas Ericsson.

Sentric Music CEO, Chris Meehan said: “We’re very much looking forward to working with Tomas and the team at AMRA to enhance our global digital collections and pass on the benefits of their fantastic system and network to our writers and partners.”

AMRA’s clients include Kobalt Music Publishing, Ole Music Publishing, Spirit Music Publishing, Sentric Music, and songwriter members such as Julia Michaels, Johnny McDaid, Lindy Robbins, and many more.

The company says that it ‘takes a global, direct approach to digital licensing, collection and administration… this streamlined model allows AMRA to increase efficiencies, combating the large margin of uncertainty, delay and error that exists in the current fractured system’.

AMRA licenses its core technology from KTech and has offices in New York, London and Stockholm.

AMRAs Stockholm office is located on Upplandsgatan 16 and can be reached on [email protected]Music Business Worldwide

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