Amazon Prime Music is expanding into India via a partnership with India’s oldest music label, Saregama.
The platform will start streaming the label’s 117,000 tracks on Amazon Prime Music in India in the coming months.
Prime members will soon be able to listen to tracks on Amazon Prime Music from Saregama movie soundtracks like Guide, Don, Kati Patang, Waqt and CID.
Saregama also represents the catalogue of local artists such as Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, M. S. Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more.
Sahas Malhotra, Director Amazon Music, India commented, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue.
“At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists”.
Vikram Mehra, MD Saregama India: “Music streaming has fast emerged as one of the foremost ways of consuming music in India.
“We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label – Saregama, to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India.”Music Business Worldwide