Amazon has hiked subscription prices for its Music Unlimited streaming service in the United States and the United Kingdom.
The move brings Amazon’s rates in line with rival Spotify, which announced its own price increase just weeks earlier on January 15.
US individual plans now cost $12.99 per month, while Prime members pay $11.99.
In the UK, individual subscriptions have risen to £12.99, with Prime members charged £11.99. Family plans have also increased, with the UK tier climbing from £19.99 to £21.99 per month ($19.99 to $21.99 per month in the US).
According to Amazon, for new UK customers signing up for Amazon Music Unlimited, the updated price will go into effect on February 3, 2026. For existing customers, the updated price will go into effect on the next monthly renewal billing date, on or after March 10, 2026.
For existing customers in the United States, the updated price will go into effect on or after March 5, 2026.
A year ago, when Amazon last raised Music Unlimited rates, it positioned itself slightly below its rival Spotify. Prime members enjoyed a notable discount at $10.99 per month.
The latest round means Amazon has now increased Music Unlimited prices twice within 12 months.
In January 2025, individual non-Prime rates rose from $10.99 to $11.99, while family plan subscribers saw monthly costs jump from $16.99 to $19.99.
Amazon’s latest subscription hike reflects a broader industry trend toward regular price adjustments.
Spotify has been particularly active, rolling out increases across more than 150 markets over the past year. Speaking during the company’s Q3 2025 earnings call, Co-CEO Alex Norström pointed to steady retention rates following the hikes, saying results showed the strength of its product and subscriber loyalty.
According to research firm MIDiA, Amazon Music is the fourth largest music streamer globally, or third if excluding China-only Tencent Music. Amazon has around 11% market share of global subscriber volume, per MIDiA’s report.
The service trails subscription music market front-runner Spotify, which reported 281 million Premium subscribers as of Q3 2025.
Both companies continue to set their offerings apart beyond standard premium tiers.
Amazon maintains its Prime member discount as a selling point, while Spotify has begun testing higher-priced Premium Platinum subscriptions in markets including India and Indonesia.
The company launched a Premium Platinum tier in India, Indonesia, Saudi Arabia, South Africa, and the United Arab Emirates in November.
The new tier, priced at more than double Spotify’s standard offering in these markets, includes lossless audio, AI-powered features, and exclusive perks.
The price adjustments arrive a year after Amazon renewed its worldwide licensing deal with Warner Music Group. The WMG deal arrived a couple of months after the platform announced a new deal with Universal Music Group.
UMG’s agreement covered expanded content opportunities and what both parties called advancement of artist-centric principles, including increased fraud protection measures.
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