TuneCore says Outridge’s appointment in this newly created role “underscores” the company’s efforts to use technology to “help creators grow their careers amid the rapidly changing landscape of the music industry.”
Outridge comes to TuneCore with over 15 years experience in leading teams, defining product market, and expanding product offerings internationally at start-ups and larger companies.
Outridge developed her career as an engineer, and later a product and engineering leader.
She joins TuneCore from her position as the Chief Product Officer and Entrepreneur-In-Residence of Two Canoes in New York City.
At Two Canoes, Outridge helped create blockchain-based e-commerce and loyalty platform solutions in the real estate, retail and hospitality industries.
Outridge has also worked closely with global start-ups and larger companies such as Facebook, where she was the Senior Project Management Lead, iHeartRadio, serving as the company’s Director of Product Management, (Social & Innovation) and KickApps, where she was Vice President, Product Management.
“TuneCore is deeply committed to building innovative tools that will help our artists and labels grow.”
Andreea Gleeson, Tunecore
Andreea Gleeson, Chief Executive Officer, TuneCore, said: “TuneCore is deeply committed to building innovative tools that will help our artists and labels grow.
“Our company mission, roadmap and priorities are focused around this.
“Bringing in Alisha to lead and unite our tech and product teams, to operate in lockstep, will allow us to continue moving forward seamlessly as the industry leader, building the absolute best service for our artists and labels.
“Her background at both startups and larger media companies, coupled with her entrepreneurial mindset are critical in supporting TuneCore’s mission and driving innovation as the company continues to scale.”
“I’m excited to take on this important role at TuneCore, combining my two life passions.”
Alisha Outridge, added: “As a former oil painter, I have a deep appreciation for all forms of artistry and a keen understanding of the desire to monetize one’s art.
“The same way I taught myself how to code to sell my art online, my career has been about creating solutions to connect people, places, and brands.
“I’m excited to take on this important role at TuneCore, combining my two life passions – being an artist and building technology to provide easy to use, end-to-end solutions combining art and commerce.”
In the coming year, says TuneCore, the company will be introducing ‘Splits’, a tool for artists and labels to help streamline accounting and coordinate pay outs to all contributors on song collaborations.
The company also recently announced an overhauled pricing structure for indie artists by introducing ‘Unlimited Release Pricing Plans’.
The plans allow artists and labels to distribute an unrestricted amount of music to DSPs each year for a single annual price.
The ‘Rising Artist’ plan, costing $14.99 per year, includes unlimited distribution to over 150+ streaming services like Spotify and Apple Music, while TuneCore’s ‘Breakout Artist’ plan ($29.99 per year) includes every service offered in the ‘New Artist’ and ‘Rising Artist’ plans plus free access to TuneCore’s ‘Automator’ feature.
The ‘Professional’ plan, priced at $49.99 per year, is Tunecore’s top tier, which the company said at the time is “designed for labels, managers and artists who are more advanced in their careers and would benefit from more sophisticated release features”.Music Business Worldwide