Alice Beal Promoted to Managing Director at Insanity Records

Alice Beal has been promoted to the position of Managing Director at Sony Music UK label, Insanity Records.

She will continue to report to Andy Varley, Founder and CEO of Insanity Group.

Beal joined Insanity Records as its Label Manager in 2016.

Since then, Beal has overseen the growth of the label’s roster and executive team, most recently as General Manager.

Since Insanity Records’ inception in 2015, Beal has spearheaded campaigns for Tom Grennan, who achieved a No.1 album in March with Evering Road, Craig David, who in 2016 achieved his first No.1 album in sixteen years, and BRIT-nominated Joy Crookes, whose album will be released later this year.

“Alice has played an integral role in establishing a vibrant and dynamic culture at Insanity.”

Andy Varley, Founder & CEO, Insanity Group

Andy Varley, Founder & CEO, Insanity Group, said: “Alice has played an integral role in establishing a vibrant and dynamic culture at Insanity, and the success that we have enjoyed is testament to her commitment to our artists and executive development.

“We have an incredible roster and a phenomenal team, and this year is already shaping up to be our best yet.”

“I feel very proud and fortunate to have grown alongside the label.”

Alice Beal

Alice Beal added: “I feel very proud and fortunate to have grown alongside the label and to have played a part in its success to date.

“To now be leading the team is a huge personal achievement for me.

“I can’t wait to continue nurturing and developing our brilliant team, and also the exceptional talent we are lucky enough to work with.

“With new music from Joy Crookes, Dan D’lion and Aida Lae, as well as the continued rise of Tom Grennan the next phase of our story is set to be an exciting one.”Music Business Worldwide

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