Alex Luke has left behind his position as Amazon Music’s Global Head of Programming and Content Strategy to join SiriusXM.
The veteran music exec has been named Senior Vice President, Digital Content for both SiriusXM and Pandora.
According to a new media release from the company, Sirius and Pandora have “a combined reach of more than 100 million listeners”.
In his new role, Luke will lead programming for Pandora and editorial content on the Pandora and SiriusXM digital platforms.
He will report directly to Scott Greenstein, SiriusXM’s President and Chief Content Officer.
In addition, Luke will manage Pandora’s Content Team. This team, created by Greenstein shortly after SiriusXM’s acquisition of Pandora earlier this year, develops original content in music, sports, and talk ‘radio’ for Pandora listeners, including a selection of SiriusXM content, as well as creating original Pandora content for the SiriusXM audience.
“Alex is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms,” said Greenstein.
“It is vital we ensure that the great content we produce today, as well as what we create in the future, is done in the most attractive and consumer-friendly manner so that it drives growth in usage across our digital platforms.”
Luke joined Amazon in February 2017, where he reported directly to VP of Amazon Music, Steve Boom.
His career in the music business began in terrestrial radio as an on-air talent in Dallas. He later programmed stations in St. Louis and Chicago and served as EVP of A&R at EMI Music, where he signed Capital Cities to Capitol Records, and worked with numerous artists including Katy Perry, David Guetta, and Beastie Boys, among others.
His digital programming experience spans two decades and includes stints as VP of Music Programming and Label Relations at Napster, Director of Music Programming and Label Relations globally at Apple, and most recently his global role at Amazon.
In all three roles, he oversaw playlist and station programming, customer-facing editorial and original content initiatives.Music Business Worldwide