Music industry veteran Alex Branson has joined Beatport – an online retailer and subscription streaming service that specializes in electronic music – as Senior Vice President of Music Services.
In this newly created role, Branson will oversee the growing suite of professional tools and services the company is developing for distributors, labels and artists.
Branson will be based in London.
After leaving Warner Music Group in 2018, where he created DIY distribution business levelmusic.com as General Manager, Branson has been advising companies such as EMPIRE, Facebook, Rotor Videos, Moodagent, Trebel and iMusician.
Branson also created the educational music industry podcast, ABC Music Talk, which he will continue to host.
He also spent eight years at Ingrooves Music Group as Senior Vice President and Managing Director of International.
McDaniels took over as CEO of Beatport in 2017.
In December 2020, Beatport acquired Loopmasters for an undisclosed fee, including the UK firm’s two consumer brands – Loopcloud (which provides sound packs via a subscription service) and Plugin Boutique (which sells music plug-ins).
Beatport struck an exclusive livestreaming partnership with Twitch in September 2020.
“Over the last two decades working as an executive in the music business, Alex has developed a unique set of skills that deliver value to rights holders.”
Robb McDaniels, Beatport
“Over the last two decades working as an executive in the music business, Alex has developed a unique set of skills that deliver value to rights holders,” said Robb McDaniels, CEO of Beatport.
“As the leader of our newly formed Music Services business unit, Alex will curate and expand the Beatport Pro Suite of SaaS tools to help independent content owners increase revenue and exposure in the global DJ market.
“I’m excited to rejoin Robb at one of the most progressive and forward thinking music companies in the world.”
Branson added: “I’m excited to rejoin Robb at one of the most progressive and forward thinking music companies in the world.
“My job is to listen to what artists, labels and distributors who rely upon the Beatport community need, then build or acquire tools and services to help them accelerate their careers and businesses.”Music Business Worldwide