AI-powered music video creation app Rotor Videos has hired senior business development executives Alex Branson and Pj Dulay.
The UK-based company has also announced “triple-digit revenue growth” during COVID-19 quarantine.
Rotor reports to have recorded a 55% increase in user registrations and a 161% increase in B2C app revenue during lockdown.
Branson and Dulay are responsible for partnership development and heading up business development, respectively.
Based in London, they will report to CEO Diarmuid Moloney and COO Simon Hamilton.
Branson was formerly General Manager at Warner Music Group (leading the design and build of Level Music) and Managing Director & SVP of INgrooves (where he built the international business from the ground up).
He has signed multiple label deals including Universal South Africa as a Rotor Studio client. This deal includes the creation of a number of videos for Nigerian star Tiwa Savage, notably the official lyric video for her new collaboration with Sam Smith, Temptation.
Available via desktop and mobile browsers, Rotor’s AI-powered music video creation software listens to the music and cuts everything together for the artist, adjusting the timings of clips and effects based on the rhythm, tempo and intensity of the track.
A preview video is then created and made available to purchase and download in either SD or HD – starting at $18.
Rotor also supports labels with both DIY and service offerings. For labels wanting to create a high volume of videos themselves using the app, Rotor offers a $99/month subscription that includes access to Rotor’s library of over 6,000 exclusive video clips, 50 long-form videos and unlimited 30-second promo videos.
“Bringing in respected music industry executives in Alex and Pj means we can continue to serve, and connect with, more talent and industry partners.”
Diarmuid Moloney, Rotor
Diarmuid Moloney, Rotor Videos CEO and founder, said: “While the Rotor team recognises company growth during this time and is grateful for our community of users for entrusting their creations to us, we are always striving for more.
“Bringing in respected music industry executives in Alex and Pj means we can continue to serve, and connect with, more talent and industry partners – enhancing their creative endeavours and promotional efforts with Rotor’s accessible, quality, video creation solutions.
“The video format is proving ever-more valuable in creating connections, increasing visibility, brand affinity and engagement – particularly during 2020 when much of our regular activity is restricted and safety is key. In Rotor’s mission to empower artists to be seen and heard with easy video creation, we are proud to be chosen by so many creatives globally.”
“I first met Rotor during my time at INgrooves, and I was immediately impressed. The improvements they have made since seeing their first public version are staggering.”
Branson added: “I first met Rotor during my time at INgrooves, and I was immediately impressed. The improvements they have made since seeing their first public version are staggering.
“The Rotor offering is a well-honed and thoughtful solution, bridging the gap to music video creation for so many musicians and creatives.
“It’s a pleasure to work with Diarmuid, Simon and the Rotor team on global partnership development; I’m excited to use my expertise in taking the business to the next level and helping more people to go Rotor their videos.”
“As music videos increasingly connect artists with fans worldwide, it’s a great time to be working with Rotor in developing more valuable opportunities for the business, taking its smart music video solution to some of the world’s most-loved artists and their teams.”
Dulay added: “As music videos increasingly connect artists with fans worldwide, it’s a great time to be working with Rotor in developing more valuable opportunities for the business, taking its smart music video solution to some of the world’s most-loved artists and their teams.”
Music Business Worldwide