Hook, an AI-powered music remixing and mashup app with video editing tools for social sharing, has raised $10 million in Series A funding led by Khosla Ventures.
Existing investors Point72 Ventures, Imaginary Ventures, and Waverley Capital, co-founded by former Warner Music Group CEO Edgar Bronfman Jr., also participated in the round.
The investment brings Hook’s total funding to $16 million. Other backers include Kygo’s Palm Tree Crew, Three Six Zero, Avex, The Raine Group, and DJ KSHMR.
Founded by Gaurav Sharma, Hook allows users to remix songs using AI-powered tools and share the results directly to social media platforms. The company says it works with rightsholders to ensure artists maintain ownership and control over their music while fans can remix songs and create their original versions.
Since launching in 2025, Hook has partnered with Universal Music Group and other major labels on campaigns that have generated more than 250 million views across social platforms, it said.
Through partnerships with Downtown Music/FUGA, Too Lost, Primary Wave, and Avex, Hook has access to more than 20 million licensed songs. The platform’s active user base has grown 45-fold over the past 12 months, the startup said in a press relesae on Wednesday (February 18).
“We’re building the social music platform where creativity can thrive, and where ownership and monetization remain artist-led from day one.”
Gaurav Sharma, Hook
Additionally, the platform integrates with TikTok, Instagram, Snapchat, and SoundCloud, allowing users to distribute their remixes across multiple platforms while ensuring copyright holders participate in the value created.
Hook plans to use the funding to attract new users and expand its product offerings. The company will launch an Android app and develop new community features, creation formats, and native video and recording capabilities. Hook launched on iOS in September 2024.
The startup also plans to deepen integrations across the music ecosystem while maintaining artist control over their work.
Sharma said: “Hook was built on a simple idea: fans want to express themselves with the music they love, and artists deserve to stay in control of how their work is used. We’re building the social music platform where creativity can thrive, and where ownership and monetization remain artist-led from day one.”
Samir Kaul, Khosla Ventures’ Founding Partner and Managing Director, said: “Hook is solving a hard problem at the center of modern music: enabling remixing and social distribution in a way that works for rights holders at scale.
“The team has built a platform that pairs a consumer-native experience with licensing, attribution, and reporting infrastructure that the ecosystem can rely on. We’re excited to lead this round and support Hook’s next phase of growth.”
“Hook is solving a hard problem at the center of modern music: enabling remixing and social distribution in a way that works for rights holders at scale.”
Samir Kaul, Khosla Ventures
Following the investment round, the company is also expanding its leadership team. Simmi Singh, who joined Hook in 2023 as Chief Product Officer, has been promoted to Chief Operating Officer & Chief Product Officer. Singh will continue to oversee product, design, engineering, growth, and expansion efforts.
She previously led Strategy & Operations for Podcasts at Spotify and worked alongside Sharma at JioSaavn as Head of Strategy & Operations.
The latest funding comes amid increasing adoption of AI tools in the music industry.
In December, Hook claimed that AI music generator Suno’s “Create Hook” tool closely “mirrors” its brand identity and core product offering.
Hook said at the time that Suno’s ‘Create Hook’ feature “mirrors our identity and functionality to such a degree that it raises serious concerns about potential consumer confusion and the protection of Hook’s established trademark and brand”.
Suno is facing copyright infringement lawsuits from major record labels. In November, Suno struck a licensing deal with Warner Music, settling litigation between the two companies.
However, it continues to face legal action from Universal Music Group and Sony Music Entertainment, as well as European collecting societies, including Denmark’s Koda and Germany’s GEMA.
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