Following Monday’s news of Snoop Dogg joining Def Jam as Executive Creative and Strategic Consultant, the superstar artist has today (June 9) announced the appointment of Shante Broadus to his executive team as his official manager.
Broadus oversees Boss Lady Entertainment (BLE) and began her career by managing the early part of her husband, Calvin Cordozar Broadus Jr., aka Snoop Dogg’s career.
In her new role, Broadus will expand Snoop Dogg’s existing ventures, as well as, according to a media release, “cultivate and fortify” all upcoming partnership deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing and TV/film spaces.
Additionally, Broadus will oversee the media arm of Snoop Dogg’s diGGital doGG – home to exclusive mobile apps, video games and a proprietary animation pipeline.
Upcoming projects under Broadus’ leadership include: Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League and Snoop Dogg’ summer tour..
In addition to her chief management appointment, Broadus oversees operations for Los Angeles music recording, production, and events space The Compound.
The facility has been frequented by artists such as Nipsey Hussle, Kendrick Lamar, Cardi B, Wiz Khalifa, Nelly, Snoop Dogg, and many more while serving as a home to events like the annual Cedars Sinai Sports Spectacular, the ADIDAS Rookie Symposium, and others.
Shante is also the CEO of Boss Lady Spirits, and has served as producer on several films and television projects, including the 2012 Snoop documentary, Reincarnated. She will also be releasing her first book, Paid the Cost to be the Boss Lady.
Together with Broadus, Constance Schwartz-Morini and Georgie Moskowitz, from SMAC Entertainment, have supported Broadus in her management of Snoop Dogg.
“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire.”
Shante Broadus said: “The industry at large is seeing a major shift in more representation of Black women in key executive roles.
“I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire.
“I have been by Snoop’s side for over two so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”
“Shante has been guiding my career behind the scenes from day one.”
Snoop Dogg added: “Shante has been guiding my career behind the scenes from day one.
“She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her.
“I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”Music Business Worldwide