MBW understands that the hold-up was due to UMG wanting to strike a deal based on a revenue share of Prime subscriptions, but Amazon was unwilling to agree.
It appears that only a portion of UMG’s catalogue will be now available on the service in the US and UK markets.
Users will now be able to find Universal Music artists such as Katy Perry, Luke Bryan, Lana Del Rey, Maroon 5, Of Monsters and Men, Ariana Grande, The Weeknd, Ellie Goulding, Drake, Lorde, Jessie J and Eminem.
“We are pleased to make a selection of our catalogue available on prime music.”
Francis Keeling, UMG
It also appears that music from the two biggest pop stars on the planet, Adele and Taylor Swift, will remain unavailable.
In addition, a wide selection of popular Jazz and Classical albums from Universal Music artists will now be available for Prime members.
“Prime Music has already become a top destination for streaming music in the U.S. and U.K., and we are thrilled today to make it even better by growing our selection with Universal Music artists,” stated Steve Boom, VP of Digital Music for Amazon.
“From chart topping artists like Lady Gaga to legendary musicians such as Tom Petty and Nirvana, we know our Prime members will love listening to all the additional music that’s now available as part of their membership.”
“We are pleased to make a selection of our catalog available on Prime Music,” said Francis Keeling, Universal Music Group’s Global Head of Digital Business.
“With Amazon’s tremendous reach and consumer appeal, we are delighted to build on our relationship by making Universal Music’s world-class artists available to Amazon Prime members.”