AEG strikes deal with Rdio to offer free premium trials

Music subscription service Rdio has signed an exclusive partnership with AXS – AEG’s joint venture ticketing platform.

All ticket buyers in the US will now automatically receive free trial subscriptions to Rdio Unlimited, which provides on-demand access to Rdio’s catalogue of more than 32 million songs.

Rdio Unlimited will be offered as a free, 30-day trial during the ticket checkout process on Integrated billing with AXS promises to make it simple for customers to extend their Rdio Unlimited subscriptions beyond the trial period if they choose not to cancel.

Thanks to a joint personalisation feature, those who sign up to through AXS will be notified when new music from artists whose tickets they’re purchased are added to the Rdio roster.

“We are thrilled to partner with AXS to provide millions of concert goers access to our vast music library of over 32 million songs through this seamless integration with the live performance purchase experience,” said Anthony Bay, CEO of Rdio.

“Rdio’s music discovery features and unlimited streaming service will provide AXS customers a unique and always-on experience that is second only to hearing your favorite music live.”

“AXS has always been about more than just ticketing. Our goal is to provide technologies that unify every aspect of the event experience and Rdio’s superior user experience and deep catalog will allow users to easily find and listen to their favorite music, discover new artists they might want to see live, and help us alert them to events by their favorite artists,” said Bryan Perez, CEO of AXS.

“We are excited to partner with and support Rdio to bring the music-listening experience from the concert venue to your home, office and smartphone.”

 Music Business Worldwide

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