AEG Global Partnerships, a division of live entertainment giant AEG has appointed seasoned-industry executive Nickole Raymond Tara as Senior Vice President, Global Portfolio.
Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 platforms across five continents and numerous other assets, including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings.
Raymond Tara will work out of AEG’s New York office and will dually report to Nick Baker, Chief Operating Officer, AEG Global Partnerships as well as Andrew Klein, Managing Director, AEG Global Partnerships.
In addition to expanding Global Partnerships’ New York footprint, Raymond Tara will focus on driving international sales revenues and record-breaking results for AEG and its partners.
She will also be responsible for crafting one-of-a kind multi-property partnerships with major brands and companies looking to utilize the full breadth of AEG’s global offerings.
“Nickole’s impressive track record makes her an ideal executive to deliver partnerships on the tremendous portfolio of assets we have at AEG.”
Andrew Klein, AEG Global Partnerships
Raymond Tara joins AEG having spent four years working with entertainment gaming pioneer, Topgolf, where she was tasked with the creation and development of their global partnerships group.
At Topgolf, Raymond Tara helped build and launch the successful division that ultimately generated the very first national partnerships for the company including a multi-year, multi-million-dollar strategic partnership with Dell Technologies and significant deals with leading brands like AT&T, Audi, and Coca-Cola, among many others.
Prior to Topgolf, Raymond Tara began her career at WME | IMG (Endeavor) where she spent over a decade successfully shepherding the careers of top athletes and personalities, along with managing IMG Golf’s Americas based sales teams as the division’s primary driver of revenue.
“It’s a privilege to work with the one-of-a-kind portfolio of assets that only AEG affords its partners.
Nickole Raymond Tara
“Nickole’s impressive track record makes her an ideal executive to deliver partnerships on the tremendous portfolio of assets we have at AEG,” said Andrew Klein, Managing Director, AEG Global Partnerships.
Raymond Tara added: “It’s a privilege to work with the one-of-a-kind portfolio of assets that only AEG affords its partners.
“Throughout my career, I’ve long admired the accomplishments of my new colleagues at AEG and cannot wait to work alongside such an incredible and award-winning team.”Music Business Worldwide