AEG European Festivals, led by CEO Jim King, has announced that Clare Lusher will become the division’s first Marketing and Brand Director.
Lusher, who has previously held senior roles including Group Marketing Director at Mama & Co and earlier in her career at The Walt Disney Company and Sony Music joins having run her own consultancy with clients ranging from Frieze Art Fair to The Guardian.
Lusher will lead on all aspects of brand and marketing for the current portfolio as well as developing strategies for future events.
This role directs all creative, brand, marketing and communications strategies across all event, partnership and artist channels.
As part of the European Festivals leadership team she will help build on AEG’s presence in the European festival market, which currently includes American Express presents BST Hyde Park, All Points East and Rock En Seine in Paris.
A series of headliners are already confirmed for both the UK festivals including Taylor Swift, Kraftwerk, Pearl Jam, Little Mix and Tame Impala with more to be announced.
“Clare is highly creative and has a proven track record in leadership and delivering excellence so we’re delighted she has chosen to join AEG to drive this key part of our business.”
Jim King, AEG European Festivals
Jim King said: “The creation of this new leadership position was a hugely important part of the festival division structure.
“It underlines AEG’s commitment to invest in high quality marketing, brand and partnership strategies so we can offer even greater value for the fans, artists and partners.
“Clare is highly creative and has a proven track record in leadership and delivering excellence so we’re delighted she has chosen to join AEG to drive this key part of our business.”
“AEG have a reputation of delivering world class shows and I look forward to maximising the wealth of collaborative potential across brand and media partnerships combined with overarching strategic clarity.”
Clare Lusher
Clare Lusher added: “I am delighted to be joining AEG at this pivotal time. The new position presents the ideal opportunity to nurture and develop a multifaceted, creatively insightful and future fit marketing team.
“AEG have a reputation of delivering world class shows and I look forward to maximising the wealth of collaborative potential across brand and media partnerships combined with overarching strategic clarity.”Music Business Worldwide