Concord Music Publishing has appointed Adam Gardiner as Senior Vice President, International Sync, with immediate effect.
The UK-based exec joins from Universal Music Group’s creative division, Globe, where he was Head of Film & TV.
Gardiner spent 10 years at UMG working his way up from team assistant to head of department.
In his new role at Concord, Gardiner will be responsible for all music publishing sync activity outside the US.
The UK, Germany and Australia sync teams will report directly to him. He will also coordinate all of CMP’s third-party sync activity.
Based in London, Gardiner reports to John Minch, President International Publishing at Concord.
During his time at Universal, Gardiner delivered high-profile sync campaigns for artists such as Michael Kiwanuka, Haim, Celeste, Sam Smith and Loyle Carner.
He also worked across seven consecutive John Lewis Christmas TV campaigns as well as being instrumental in Def Leppard’s appearance in current Netflix film Bank Of Dave, last year’s breakout hit Heartstopper featuring Baby Queen and the forthcoming film, Gassed Up from the makers of Boiling Point.
Headquartered in Nashville with offices in New York, Los Angeles, Miami, London, Berlin and Melbourne, Concord Music Publishing is the publishing division of Concord Music Group, and owns or administers more than 600,000 copyrighted musical works.
“I’ve always been extremely passionate about working closely with songwriters and here I’ll get the chance to do it with some of the best.”
Adam Gardiner
Adam Gardiner said: “Concord has an incredible roster of frontline writers and a catalogue that’s packed full of iconic songs.
“I’ve always been extremely passionate about working closely with songwriters and here I’ll get the chance to do it with some of the best.
“TV and Film markets are booming across the world and there are now more opportunities than ever for sync teams to create genuinely exciting opportunities for their writers and songs alongside the obvious rewards on offer from advertising. I want the Concord sync team to be market leaders in that space and be a collaborative and creative partner to film makers of every kind”.
“This is a key appointment, and we are delighted to have Adam with us”.
Join Minch, Concord
Join Minch, President of International Publishing at Concord added: “It goes without saying that music publishing sync success is of enormous strategic importance to Concord, and we look forward to building on the great success of the sync team.
“This is a key appointment, and we are delighted to have Adam with us”.
In August 2022, Concord expanded in Australia & New Zealand via the acquisition of music publishing company Native Tongue.
In January 2020, Concord bought a majority stake in Los Angeles-based pop publisher Pulse in a $100 million-plus deal.
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