UK-based Absolute Label Services has signed Mid Century Records to a label services deal.
Mid Century Records is the label founded by Pip Brown, also known as synth pop act Ladyhawke.
As part of the deal – signed after working closely with Ladyhawke’s management company, ie:music – Absolute will provide full label services including distribution, sales, marketing, digital services and label management for Ladyhawke’s third studio album Wild Things, which is set for release on June 3.
Integral to the campaign is a unique direct-to-fan offering, which has also seen a strong start.
“We are delighted to be working with the brilliant team at absolute again. We have absolute faith in them!”
Tim Clark, ie: Music
Absolute Label Services Senior Label Manager Kate Hendry said: “We are so thrilled to be working with Ladyhawke and our long-term friends at ie:music. We are empowering them to create and manage a fantastic campaign and arming them with the access to cutting edge retail marketing, advertising and project management facilities they need to have maximum impact.
“We will also be using our market-leading analytics and sales platform Project to help shape key marketing decisions which will help target core fans and regions as well as growing Pip’s already impressive fanbase.”
ie: music’s Tim Clark said: “We are delighted to be working with the brilliant team at Absolute again. They have proved themselves to be incredibly effective and we have Absolute faith in them!”
Ladyhawke’s self-titled 2008 debut album peaked at No.16 in the UK and hit No.1 in Australia and New Zealand.
Ladyhawke is among notable acts on the Absolute Label Services roster including Jack Savoretti, Newton Faulkner, Lethal Bizzle, Def Leppard, Ride and many more.Music Business Worldwide