Abbey Road Studios and Technics have entered into a two-year brand alliance that will result in the studio hosting newest versions of the hi-fi manufacturer’s turntables throughout its mastering rooms.
The partnership is timed to coincide with the continuing success of Abbey Road’s Half Speed vinyl mastering service, the redesign and reappraisal of the Technics turntables in their 50th year, and the continued growth of vinyl.
The 50th anniversary limited edition Grand Class SL-1200GAE and non-limited Grand Class SL-1200G turntable have been developed for audiophiles looking to rediscover and experience the sound quality of vinyl.
The SL-1200GAE turntable will be released this summer in a limited run of 1200 units globally. Following that, a non-limited edition Grand Class 1200G will appear Autumn 2016.
Redesigned versions of the Technics SL-1200 turntables are now available in Abbey Road’s mastering studios and restaurant, for use by artists, engineers and visitors.
“This partnership is exciting for Abbey Road Studios as we recognise the resurgence of vinyl in the music industry and significance of our vinyl cutting business.”
Isabel garvey, abbey road studios
Isabel Garvey, MD of Abbey Road Studios, said: “This partnership is exciting for Abbey Road Studios as we recognise the resurgence of vinyl in the music industry and significance of our vinyl cutting business.
“We look forward to bringing this partnership to life with the expertise of our mastering engineers and a brand that is at the forefront of quality audio-fidelity sound.”
Geoff Pesche, Abbey Road senior mastering engineer, added: “I recently had a demo of the new Technics SL 1200 SE in Mastering Room 5.
“Beautifully crafted, it tracked everything seamlessly. This is a benchmark turntable for the 21st century.”
Andrew Denham, MD of Panasonic UK & Ireland, said: “Since re-launching the Technics brand in the UK, we’ve received a positive reaction from both previous and new found Technics fans.
“To celebrate the brand’s 50th Anniversary we are really pleased to see the return of the direct drive turntable and now excited to be able to cement our dedication to delivering outstanding high resolution audio with our new partnership with Abbey Road Studios.
“Together we hope to deliver uncompromising sound quality and a premium user experience for the true audiophile and music fan.”
Music Business Worldwide