BMG Chrysalis Scandinavia has hired Lars Olov “Olle“ Rönnbäck as its new Director of Licensing and Marketing.
The appointment follows the nomination of Sanken Sandqvist as General Manager of BMG Chrysalis Scandinavia in March 2012.
Rönnbäck, formerly Head of Film & TV at Universal Music Publishing, started his music publishing career at Warner Bros in 1986, before joining Sweden Music, the Polygram subsidiary which controlled rights to the Abba catalogue, in 1992.
With Polygram subsequently absorbed into Universal, Rönnbäck effectively spent 20 years with the company.
He serves as chairman of the licensing and marketing issues group of the Swedish Music Publishers’ Association SMFF.
Said Rönnbäck, “I have been very impressed by BMG’s determination to create a modern music rights company operating in both masters and music publishing. This was an opportunity definitely worth moving for.”
Sanken Sandqvist, General Manager of BMG Chrysalis Scandinavia, said, “Olle boasts unrivalled experience and a great network. It’s a dream come true, fantastic to have him on board. Full steam ahead ”
Patrick Jöst, SVP Licensing & Marketing International, added: “Olle’s experience will be of great value to our clients. He will be a great Scandinavian representative within our global synch team and add to our international co-operation.”Music Business Worldwide
