1.4m viewers watched Kiswe’s pay-per-view virtual concerts in 2020
By
Big Hit Entertainment
BTS perform during BANG BANG CON The Live

Kiswe, the video streaming technology company that’s powering some of the world’s biggest online concerts, including BTS’ recording-breaking Bang Bang: Con: The Live virtual event last June, has published its viewer and engagment numbers for 2020.

According to the company, last year, 1.4 million viewers in nearly 200 countries watched its pay-per-view concerts for a combined 4.68m hours and 537.2m interactive engagements, an average of nearly 400 times per fan.

Kiswe also delivered nearly 20 billion chat messages to fans and says that its company revenue grew 10 times in 2020 compared to 2019.

The announcement comes on the heels of news that YG Entertainment and Universal Music Group have entered Kiswe’s joint venture with Big Hit Entertainment, forming VenewLive, a new global live performance platform powered by Kiswe.

Kiswe became a prominent player in the virtual live music in 2020 with its Virtual Event platform supporting 13 pay-per-view concerts, one of which was BTS’ Bang Bang Con The live, which broke the Guinness Record for most online viewers of a paid concert.

Elsewhere, Kiswe powered New Year’s Eve concerts on VenewLive for Justin Bieber and Grammy nominated BTS.

Outside of music, Kiswe also partnered with the NBA and powered fan engagement activations ranging from the return of the PGA TOUR to the Washington Capitals Virtual Game Day to taking the Tour of Flanders virtual.

Kiswe has 11 patents for its technology, which offers multi-view streaming and digital interactive features.

“In 2020, Kiswe really defined the new digital fan experience market. Demand for our solutions propelled Kiswe’s growth to over 10x in less than a year.”

Mike Schabel, Kiswe 

Kiswe CEO Mike Schabel, said: “In 2020, Kiswe really defined the new digital fan experience market. Demand for our solutions propelled Kiswe’s growth to over 10x in less than a year.

“2021 will be about taking our learnings and going to the next level – in scale, innovation and reach.

“Partnerships with entertainment powerhouses and sports giants from Big Hit to the NBA will help expand our global presence as we continue to develop services that set us apart throughout the world.”

Music Business Worldwide