Just three of the top 100 biggest tracks on UK radio last year came from independently-released sources, according to new MBW analysis – trailing far behind its neighbours in France and Germany.
MBW has crunched data from trusted global airplay watcher Radiomonitor based on impacts – aka the number of individual ‘listens’ a song enjoyed across all radio stations in 2015.
In Germany, there were seven independently-released tracks in the Top 100, while in France that number stood at an impressive 18 – six times as many as in the UK market.
The three independent tracks to make the UK Top 100 were led, no surprises, by Adele’s Hello on XL/Beggars at No.28.
The other two indie tracks were both from Ministry Of Sound: Sigala’s Easy Love (No.39) and KDA/Tinie Tempah/Katy B’s Turn The Music Louder (Rumble) at No.78.
However, 3Beat, which has struck a JV with Universal Music Group, did claim three tracks: Philip George’s Wish You Were Mine (No.51) and Alone No More (No.70), plus Sigma’s Nobody To Love (No.100).
Another part-indie track was Are You With Me? by Lost Frequencies (No.32), issued on Dutch independent Armada – but via UMG affiliate AATW in the UK.
Below, MBW digs further into the market shares of each Top 100 airplay chart in 2015.
The UK market’s Top 100 airplay tracks of 2015 were, according to Radiomonitor data, led by Mark Ronson’s Uptown Funk on Columbia/Sony.
Sony claimed 27% of the full 100 list, pushed close by Warner, which took 26%.
Universal was the dominant party with 44% (including three tracks from 3Beat and one from AATW).
Universal took four of the Top 10 tracks, with Sony and Warner sharing three each.
Germany’s Top 100 airplay tracks of 2015 were, according to Radiomonitor data, led by Lost Frequencies’ Are You With Me?
In Germany, unlike the UK, the track was backed by an independent (albeit a huge one) in the shape of Edel.
Yes, that’s right: an independently-released song was the biggest radio track in Germany last year.
Sony took three of the top 5 tracks: George Ezra’s Blame It On Me (No.3), OMI’s Cheerleader (No.4) and Meghan Trainor’s Lips Are Moving (No.5).
Universal was once again the dominant force in the market, however, with 42% of the total Top 100.
France’s Top 100 airplay tracks of 2015, according to Radiomonitor data, contained no less than 18 independently-released songs.
That’s six times as many as the UK.
The country’s most-heard songs were headed by OMI’s Cheerleader on Sony/Ultra.
Interestingly, compared to the UK and Germany, UMG struggled to dominate. The giant major had no songs in the Top 5 – with its highest entry being Hozier’s Take Me To Church at No.7.
The highest-placed independent song was Adele’s Hello on XL/Beggars at No.3.
One of the biggest songs of the year, Lean On by Major Lazer (No.2), was issued on an independent label, Mad Decent, but through a major – Warner Music Group.
UMG took the biggest share of the Top 100 songs with 30%, followed by WMG on 27% and Sony on 25%.
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