Spotify‘s first ever brand campaign has begun in the UK market.
The campaign will apparently ‘highlight the wealth of interesting and unusual playlists available on Spotify’, with out-of-home executions running across major cities including London, Birmingham, Manchester, Glasgow and Bristol.
It will run until the 4th of December and will be featured on billboards, buses and the London Underground over the six week period, as well as on Spotify’s social channels.
The campaign considers the possible contexts which generated the genuine playlists named ‘Worst Playlist Ever’, ‘Sorry I lost your cat’ and ‘I don’t know how to make a playlist’.
Each execution wraps with a line such as ‘Thousands of playlists created every day. Some, admittedly, better than others.’ Or ‘Actually an actual playlist by an actual user’.
Spotify’s Head of Consumer Marketing in the UK, Karen Staughton, commented, “This campaign is built on the foundations of what makes Spotify so unique; our amazing community of music fans, and the passion they have for discovering and sharing music.
“I couldn’t be more excited to be rolling out a full brand campaign in the UK for the first time.”
Karen Staughton, Spotify
“We are celebrating those users by showcasing the breadth of playlists that soundtrack so many moments in their lives – from the weird to the wonderful.”
Staughton joined Spotify last month after two years at the Cornerstone Agency in London.
Previously, she spent two years as Head Of Digital Marketing at Columbia Records UK.
“I couldn’t be more excited to be rolling out a full brand campaign in the UK for the first time, and particularly because it showcases Spotify doing what it does best – helping our listeners to tell their stories through music.”
Spotify is now available in 60 markets globally with more than 100 million active users and over 40 million paying subscribers.
