Barely a week after it announced its launch in India, Rdio has expanded into 24 new countries – growth primarily driven by a new deal with telco Digicel.
Jamaica-based Digicel is offering any customer who purchases one of its prepaid data plans 30 minutes of free music per day on Rdio for up to a maximum of 30 days.
The offer will be rolled out across all Digicel markets in the coming weeks, including the Caribbean, Central America and Asia Pacific.
As a result of the deal, Rdio is now available in the following new countries: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, the British Virgin Islands, the Cayman Islands, Dominica, Fiji, Grenada, Guyana, Haiti, Jamaica, Nauru, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu.
In addition to the new markets in which Rdio is launching, the platform’s exclusive partnership with Digicel is also effective in French Guiana, Guadeloupe, Guatemala, Martinique, Bonaire, El Salvador and Panama.
Digicel Group CEO, Colm Delves, said; “We are delighted to be bringing the gift of music to our 14 million customers across the globe. This is a unique partnership which delivers the widest range of music – from local artists to international superstars – all through the app on their own smartphone. And, to mark the launch, we are offering all customers who purchase a data plan, 30 minutes of music per day for up to 30 days, absolutely free.”
Customers can upgrade from Rdio Free to the premium, ad-free Rdio Unlimited service using their credit card.
Priced between US$6 and US$7 per month, the Rdio Unlimited service will offers customer additional benefits such as the ability to download music for offline listening and listen to any track on-demand. And in the coming weeks, Digicel customers will instead be able to pay for Rdio Unlimited using their phone credit or monthly postpaid bill.
Commenting on the partnership, Rdio CEO, Anthony Bay, said; “Launching Rdio in each of these markets is a huge milestone for the company. We are excited to bring the vibrant music of these regions onto Rdio for the world to hear while also providing users in each new market access to international artists. Digicel will be instrumental in shaping the streaming experience locally and we look forward to a continued fruitful partnership with them.”Music Business Worldwide
