The world might be going mad for Apple Watch, but PledgeMusic has teamed with a watchmaker with a little more heritage to launch its new Emerging Artist Series.
Swatch has agreed to back the campaign in the US, which is launching with the Danish artist Oh Land (pictured), and offers fans ‘once-in-a-lifetime opportunities’ to see act play intimate shows.
As an alternative to pledging money, fans will follow the campaign on social media and via the Swatch Emerging Artist Series landing page on PledgeMusic.com.
When fans follow the campaign, they will get updates and will be able to unlock exclusive artist content.
Oh Land fans will have the chance to RSVP to intimate shows in Swatch stores nationwide, to win artist-signed Swatch watches, and to unlock exclusive video content and updates from the Emerging Artist Series.
The first event is a live performance by Oh Land on Sunday, May 3rd in the rotunda at Tysons Corner Center Mall in McLean, VA.
“In sync with our belief that artists can make the world a better place, at Swatch we have long recognized the power of music to connect, energise and inspire people” said Carlo Giordanetti, Creative Director Swatch International.
“We are excited to give our fans the opportunity to tie with music and emerging artists in an innovative and intimate way. The Swatch vibe resonates”.
Commented Alissa Crevier, Global Head of Brand Partnerships, PledgeMusic: “Partnering with Swatch on the Emerging Artist Series embodies PledgeMusic’s commitment to connecting artists with their super fans in the most exclusive ways imaginable.
“Through the Emerging Artist Series, we are giving music fans a once-in-a-lifetime opportunity to see their favorite artists perform in unique and unexpected settings.
“These intimate events will elicit emotional bonds between fans and musicians that cannot be replicated anywhere else. This program is a win for artists, fans, brands, and the music industry as a whole.”Music Business Worldwide
